Comments on: Why “Before and After Pictures” Convert So Well

By: Eric

Eric — Sat, 29 Aug 2015 09:12:55 +0000

Great stuff, Derek – as always! I have recently started a service to help coders get past time consuming and frustrating code errors. We can describe the process of wasting a lot of time and hassle in our copy, but I’m not exactly sure how to create a before and after picture as you describe here. Do you suggest a video to show the process better, or can you think of a great picture highlighting both saving time and frustration? Thanks in advance!

By: Cathy Mayhue

Cathy Mayhue — Mon, 13 Jul 2015 06:01:48 +0000

Before and after always seem to work, even people very clearly know that it is nothing but sheer advertising, with out being backed by genuine scientific research, it affects them on a psychological and subconscious level.

By: Kent Wood Hogan

Kent Wood Hogan — Tue, 30 Jun 2015 00:11:31 +0000

Great stuff! Gave me the idea of using before and after shots on my yoga site’s blog, http://www.yogamerge.com that way students can see how they progress with a yoga pose over time, should work really well for poses that focus on flexibility! I see this on Instagram fairly often with yogis showing their progress.
No doubt that before and after images work well across various industries and business, everyone loves to see progress and it for sure provides motivation.

By: Narendra Kumar

Narendra Kumar — Wed, 24 Jun 2015 09:03:38 +0000

Oh yes before and after pictures really works. Majority of the people puts themselves in such positions and may be it looks too appealing for an audience.

By: Cathy Goodwin

Cathy Goodwin — Tue, 23 Jun 2015 19:12:02 +0000

I like the concept of controlling the story. You can compare things like how long it used to take versus how long it takes now, with your product. I’ve also used infographic to compare the way “they” do it vs . the way “we” do it.

And i’ve seen people do some before-and-after that’s a little tongue-in-cheek, where everybody knows they’re exaggerating but they still “get” the message and appreciate the value.

By: Leo

Leo — Sat, 20 Jun 2015 02:51:56 +0000

‘Before and After’ things are really effective in attracting audience. I’ve noticed some sites that have this and they really do receive lots of traffic.

By: JET

JET — Thu, 21 Aug 2014 18:26:19 +0000

you should have accepted what you did quietly with gratitude. Sorry i am not impressed your using this as a ps. sad really. y

By: Kimber

Kimber — Thu, 21 Aug 2014 17:49:06 +0000

How did I miss this video?!? Great tips as always!

By: Joanne

Joanne — Sun, 01 Jun 2014 14:15:59 +0000

As a Designer, I have employed the power of Before & After photos throughout my career. However, after listening to you and watching this video I understand the “why” they work in a way I haven’t in the past. I can actually improve my marketing and sales around the one gem of an idea. I do talk about the client journey but now I feel I can better tweak this in a way that is more meaningful for prospects – more specifically my ideal clients. I will keep you posted.

By: Jillian

Jillian — Wed, 28 May 2014 21:15:55 +0000

Thanks, Derek! I am an interior designer, and I have a couple before and afters on my site. Your video inspired me to create computer renderings of potential projects that haven’t been completed yet and post them next to the before photos. When the projects are done, I’ll add the after photos to show how well the renderings can communicate the design plan. I just discovered your site…loving everything.