Comments on: Surprise! When Selling, “More Is Always Better,” Is Horrible Advice. Here’s What To Do Instead

By: Barbara Kaplan

Barbara Kaplan — Mon, 27 Oct 2014 21:31:43 +0000

I will definitely have to try your rule of 3 going forward. I run expos and have two email lists which each have a little under 2000 addresses. Thank you.
Barbara

By: Nathan Cooper

Nathan Cooper — Mon, 29 Sep 2014 14:33:07 +0000

Awesome advice, Derek, “3” is the magic number. The customers get confused or do not believe you if you promise them too many things. Best regards, Nathan.

By: Dale Hardiman

Dale Hardiman — Mon, 01 Sep 2014 01:58:20 +0000

Hey Derek. I really liked your post here. I already have a fairly good grasp on how to sell things but the part about offering the magic number 3 promises was something I didn’t know. Statistics don’t lie do they?

Keep up the great work.

By: Jason

Jason — Tue, 26 Aug 2014 17:09:05 +0000

That’s not what I’m saying at all. What I’m saying is that when you ARE looking at the camera, it looks like you’re looking slightly off to the side. It looks as if you’re using 2 cameras side by side and looking at one of them. Or looking off at a piece of paper with bullet points on it or something. I dunno, it’s just noticeable. If you don’t want to change it, no big deal man.

By: Derek Halpern

Derek Halpern — Tue, 26 Aug 2014 13:57:12 +0000

When you talk to someone directly, to you hold eye contact 100% of the time? No. It’s because you look away to rest your brain.

Or if you do hold eye contact 100% of time, people probably call you intense or weird. 😉

The same applies for video. I could stare directly at the lense, but that’s silly.

By: Peter

Peter — Tue, 26 Aug 2014 11:07:28 +0000

That’s really interesting Derek.
The only other research that I know about is from 1956 by George Miller who did a psychological testing. His rule of thumb was 7 plus or minus 2. That was based on what we can remember and it never had the internet or digital anything in mind.
Three sounds good in an age of information overload. I can see I have some adjustments to do

By: Andy

Andy — Sat, 23 Aug 2014 20:29:49 +0000

I’m dewing pretty well (I earn a full time income) with a list of about 1,800. I teach people how to effectively sell physical products on Amazon through their FBA program. The products are already selling well on Amazon, so I don’t get into creating your own product and then selling it. I also teach techniques to automate almost the entire business.

By: Tom

Tom — Wed, 20 Aug 2014 04:58:05 +0000

Terrific advice Derek,

Surprisingly, this resonates with what we have on our main site. Just 3 categories.

Believe me my friend, if persuasion is a science, you are the lead scientist 🙂

By: Matt @LeanSafes

Matt @LeanSafes — Tue, 19 Aug 2014 21:33:43 +0000

Great post (or should I say video) Derek,

My business is a bit strange as in I mainly focus on selling safes. My list is also pretty small. It’s around 800 people and took over 5 months to get.

By: Lou Johnson

Lou Johnson — Tue, 19 Aug 2014 04:12:38 +0000

On my About page (under a picture of me juggling 5 balls) I list 5 talents. When I leave a message or sign an e-mail, I list 3 talents. No more. Thanks for the great video. Sincerely, Lou Johnson-Magician-Juggler-Stilt Walker!