Comments on: Here’s How “Product Context” Helps You Sell More Stuff Online http://socialtriggers.com/increase-sales-context/ Online Marketing Strategy Wed, 16 May 2012 09:38:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Landing Pages Guide 101: Create Landing Page That Works http://socialtriggers.com/increase-sales-context/#comment-11578 Landing Pages Guide 101: Create Landing Page That Works Wed, 16 May 2012 09:38:11 +0000 http://socialtriggers.com/?p=823#comment-11578 [...] Here’s How “Product Context” Helps You Sell More Stuff Online – few action steps how to price your product using some simple and smart techniques. [...] [...] Here’s How “Product Context” Helps You Sell More Stuff Online – few action steps how to price your product using some simple and smart techniques. [...]

]]> By: Ricardo Bueno http://socialtriggers.com/increase-sales-context/#comment-5290 Ricardo Bueno Wed, 23 Nov 2011 16:45:01 +0000 http://socialtriggers.com/?p=823#comment-5290 I like the idea of "bundling" to demonstrate greater value. Definitely have some ideas to pull from this for my continuity program :-) I like the idea of “bundling” to demonstrate greater value. Definitely have some ideas to pull from this for my continuity program :-)

]]> By: Derek Halpern http://socialtriggers.com/increase-sales-context/#comment-5289 Derek Halpern Wed, 23 Nov 2011 14:40:40 +0000 http://socialtriggers.com/?p=823#comment-5289 It's basic anchoring, yes, but it doesn't have to be sleazy. Amazon pulls it off, as do many other discount shops. I don't suggest inflating the prices for the sake of dropping them, but an anchor can work wonders. It’s basic anchoring, yes, but it doesn’t have to be sleazy. Amazon pulls it off, as do many other discount shops.

I don’t suggest inflating the prices for the sake of dropping them, but an anchor can work wonders.

]]> By: Derek Halpern http://socialtriggers.com/increase-sales-context/#comment-5288 Derek Halpern Wed, 23 Nov 2011 14:38:10 +0000 http://socialtriggers.com/?p=823#comment-5288 Publishing an hourly rate can work, but I tend to avoid it. I hate when people equate my time with money. However, in most consulting based businesses, an hourly rate can work... but you're better off focusing on the results you offer as opposed to the price per hour that you charge. Publishing an hourly rate can work, but I tend to avoid it. I hate when people equate my time with money. However, in most consulting based businesses, an hourly rate can work… but you’re better off focusing on the results you offer as opposed to the price per hour that you charge.

]]> By: David Risley http://socialtriggers.com/increase-sales-context/#comment-5287 David Risley Wed, 23 Nov 2011 14:35:13 +0000 http://socialtriggers.com/?p=823#comment-5287 Just to followup on creating that context, this is one reason I recommend that people publicly post a consulting offer (or something similar) with an hourly rate published. This way, not only are you making that available, you're providing context. When you do that, you're telling people on your blog that what you do is valuable. And you're also providing a point of comparison when you price products in the future. Nice one, Derek. :-) Just to followup on creating that context, this is one reason I recommend that people publicly post a consulting offer (or something similar) with an hourly rate published. This way, not only are you making that available, you’re providing context.

When you do that, you’re telling people on your blog that what you do is valuable. And you’re also providing a point of comparison when you price products in the future.

Nice one, Derek. :-)

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