So I got a $310 haircut.
I know. RIDICULOUS!
But here’s the deal:
The BEST way for a business owner to increase profits is to charge a higher price for what they sell.
But people struggle with this…
“Why would someone pay me more when they can go somewhere else for less?”
“I’m worried that people won’t buy if I increase the price.”
“But I’m not comfortable charging more…”
And that’s why I got a $310 haircut.
You see, there are plenty of people who will cut my hair – and they’ll do it well – for 10, 20, or 50 bucks.
And I wanted to see what made a $310 haircut different. I wanted to see how he could charge so much more for something that has a TON of low-priced competition.
I learned a lot and I reveal it all in this new video.
Now go watch the video. Then when you’re done, tell me about a time when you splurged on something. What did you learn about high-end experiences?
Note: To people asking, the hair stylist is Jordan Blackmore.