People think, when selling, they need use the “everything but the kitchen sink” approach. Meaning, they highlight everything their product can do, and let their customer decide what fits. “More is always better, right?”
I’ve talked about information overload before, and even how offering less can lead to higher prices, but I stumbled on some research that suggests an “ideal number of promises” for persuading people.
I reveal that number, and walk you through the research, in this new video.
When you’re done with the video, I have a quick question:
I’m looking for examples of people who run weird online businesses, and are doing well with a small list. To me, a small list is anything under 8,000 people.
If you’re one of those people (or know someone), please leave a comment. Would love to hear from you!